MOTIVATION AS ONE OF THE LEADING PRINCIPLES OF INCREASING EFFICIENCY IN MODERN COMMERCE

The behavior of each person is defined by motives, the inte
al forces inducing the person to realization of certain actions. Motives are shown as reaction of a person to environment, exte
al conditions, situations, etc. Each person has his or her own structure of motives, which is formed during his/her development. Motives are de-fined by persons needs and opportunities of their satisfaction. But, besides, interests, which reflect his aspiration to change the structure of the needs against a standard ideal understanding of a possible way of life in mode
society, are inherent to a per-son. Interests give rise to behavior of a person in response to stimulus that is a motive of a special kind, that is, interest. Realization of interests is a part and parcel of any activity of a person.

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