История компании Nielsen

Nielsen Company is a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, analytics and industry expertise about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy on a global and local basis. Information, insights and solutions help clients maintain and strengthen their market positions and identify opportunities for profitable growth. Nielsen Company has a presence in approximately 100 countries, including many developing and emerging markets, and holds leading market positions in many of our services and geographies.