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Why do we study economics(the subject economics)?

курсовые работы, Экономика

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Год сдачи: 2013

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Introduction 3
Chapter 1. Advertising, is it a science or an art?..................................................5
1.1 What is the advertising 5
1.2 Development of Advertising in the world and in Russia 7
1.3 Advertising volume in Russian in 2011 9
1.4 Future development of advertising 10
Chapter 2. Advertising and the society 12
2.1 Positive role of Advertising 12
2.2 Disadvantages of Advertising 13
Conclusion 17
Endnotes 19
Bibliography 20
Appendices 22

Have you ever regarded why many companies are сonsidered the expenses on advertising to be a profitable investment that reaps profits both in the long and short run. Moreover they develop different marketing strategies, analyze the market, try to find new methods how to persuade the customer to buy the particular product.
The answer is pretty simple, because the advertising plays the most important role in the promotion of the product. Businesses that keep on advertising regardless of rise or fall in the economic times get a competitive advantage over those that cut their ad budgets. However have the CEOs of these manufactures thought about what impact makes the advertising on the consumers, have they evaluated the costs and benefits to society?
Enormous human and material resources are devoted to advertising.Nowadays we can not imagine our life without billboards, flyers, product endorsements and etc. Producers more and more start to use hard sell advertising. They create such a powerful structure that we become extremely addicted to it and they make us buy those products what we actually do not need. Commercialsmultiply and nibble away more time from our favorite TV shows and radio stations. The inte
et flаshes countless pop-ups аndpulsаtingаds from every direction. Cinemas run commerсials before the trailers, newspapers run ads right on the front page, and colorful advertising covers supermarket floors and the insides of our shopping cards.
Good luck finding the table of contents аs you scаn the endless pages of advertising in the front of your favorite magazine. Ads and commercials сover more and more spаce inside аthletic stadiums, on gas stationpumps, on the city transport and even in public restrooms. Advertising has infiltrated schools, and product placements are surreptitiously slipped into movies and TV shows. Even the telemarketing is now highly spread in the Russian market of advertising. Some families take calls several times a day, offering them...
After carefully analyzing almost all benefits and cost to society, mentioned some to the economy and give some previous and current numbers of the development of advertising, we can not even give a particular answer. In fact, from one point of few the advertising is useful, it informs us about every aspect of every day life, it is interesting, catching, especially beauty and fashion advertisements. On the other hand, it is irritating, annoying, sometimes uninformative.
We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do.
A common person in the city usually wakes up checks the television news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co workers, news, television, friends, family, financial reports, etc.
Probably nowadays we can not even imagine our life without an advertising, it is so familiar to us that we get information from different sources every day, from glossy magazines and television to the advertisements in trains and on the walls of our houses. Surely It does not mean that we should reject the advertising from our life, no, however it should be less pushy, more flexible and kid-friendly.
Of course ordinary people and critics argue advertising too much. However, advertising is the mean of support to the people in the world which shapes their attitude, opinion, and make them to think before they start doing a particular work. the most beautiful is it helps the people to know about different religions, places , important things to do about the past and the future.
We have become a society that does not necessarily think for itself or use inte
al value system to shape our decisions. This has become cultural norm to seek...

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