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Marketing

разное, маркетинг

Объем работы: 5 стр.

Год сдачи: 2014

Стоимость: 300 руб.

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Task 2.
Write a report advising Mike Mitchell how an understanding of market segmentation might help him improve his business prospects. Your report should be designed to help senior management understand the concept of segmentation and describe appropriate segmentation bases with examples of how they might be used in the Toy market.
Task 3.
Mr Mitchell has told you that many of his management team, some maybe in the Marketing Department, are ignorant of issues conce
ing consumer behaviour. He believes that if the managers were more customer oriented, sales would increase significantly. He would like you to present a seminar for his managers entitled “Understanding customer behaviour – how it can increase our sales.” Provide details of the issues you would discuss and the practical examples you would use to illustrate your talk.
Task 3.
Mr Mitchell has told you that many of his management team, some maybe in the Marketing Department, are ignorant of issues conce
ing consumer behaviour. He believes that if the managers were more customer oriented, sales would increase significantly. He would like you to present a seminar for his managers entitled “Understanding customer behaviour – how it can increase our sales.” Provide details of the issues you would discuss and the practical examples you would use to illustrate your talk.

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