Russia XX-of XXI centuries.

Introduction

Urgency of research. The art market – complex and many-sided the phenomenon, is essential and versatilly influencing on an art life of a mode
society. The changes which have occurred in Russia, connected with the beginning of transition to market economy, have caused active коммерциализацию arts, formations of new model of art consciousness of a society, interaction of business and culture. The commodity reference(manipulation) of works of art began to be perceived by the objective reality rendering essential influence, both on development of the mode
art, and on creative processes and the person of the artist. Simultaneously with development of the inte
al commodity reference(manipulation) of art subjects the share of domestic art in the inte
ational art market has considerably increased. The quantity of works of masters of the domestic school participating on foreign auctions and exhibitions, submitted in art galleries has increased. Growth of popularity of Russian art and, as consequence(investigation), increase in market cost of works of the Russian masters is obvious. Increase of a role of market attitudes stimulated need for studying the commodity reference(manipulation) of works of art in culture. In the research literature there are the works devoted to separate aspects of the given problem. However the most part of questions yet did not become a subject of the scientific analysis, till now there is no full picture of historical development of the art market in Russia. Studying of a history of this phenomenon, definition of the basic stages of his(its) becoming and development will allow to systematize the materials connected to the commodity reference(manipulation) of works of art, to use them for preparation of analysts and experts of the art market, and also considerably to expand representation about a history of the Russian culture. Theoretical and the practical importance of a problem have determined a urgency of the given research....

Conclusion

The mode
market of the fine arts extends more and more. In struggle for the buyer artists and galleries are more and more compelled to resort to public relations, moving ahead in the recognition and popularity.
The art - market of the mode
art shares on two directions. First, interior, that is arts and crafts activity with elements of art, and the more there arts, the below the price. In Moscow in interiors pictures - appendices to a bar, a sofa, a tie, a suit are sold. In a home market of thousand the artists making production which should be bought maximum quickly.
The Russian market of works of art, which volume is estimated in 1,5 billion dollars, in the near future will continue promptly to develop. Economic attitudes will penetrate and on the unorganized, specific market of art more and more. So services of insurance of private(individual) collections have appeared, the opportunity has appeared to take picture on hire, but most of all market is interesting to financiers as sphere of significant and practically safe investment where doubling of the sum of the investment of all for some years is possible лучить at least.
By virtue of specificity of the given market, it not subordination to market mechanisms on the foreground leaves PR. As practice shows individuality and distinctive features of the goods, certainly, are important, but if not technologies and tools of the report of the information on existence of the given exclusive goods – chances to become(begin) the sold artist are used or well-known galleries are minimal, let alone an opportunity войты in the annals of a history of arts.
In consciousness of participants of the market necessity of use PR for the activity and promotion more and more wakes up. However the Russian validity still shows unpopularity and insignificance of application of tools PR.
Actors of the market operate intuitively, instinctively, what not конкурентно in comparison with well organized PR-campaigns in the West...