Бизнес-план открытия спорт клуба "Планета Фитнес" на английском + перевод диплома

Contents:

Introduction 5
I. Business Planning 7
1.1. The Importance of Business Planning 7
1.2. Business Plan Content 13
1.3. Fitness Center Business Plan 21
II. The Planet Fitness Company 25
2.1. Sports clubs of Moscow area 25
2.2. Main facts about the company 27
2.3. Mission & Vision Statement 29
2.4. Main activities 32
2.5. Business Opportunities 34
III. Summary 38
3.1. Executive summary 38
3.2. Mission and value «Planet Fitness» 39
3.3. Competitive advantage 41
IV. Analysis of the Business Situation 42
4.1. Trading Area Analysis 42
4.2. Competitors 43
4.3. Market Segment Analysis 46
4.4. Possible Locations 49
V. Planned operation of the proposed business 51
5.1. Proposed Organization 51
5.2. Proposed product/service 54
5.3. Proposed marketing strategies 57
VI. Planned financing 60
6.1. Projected Income 60
6.2. Proposed plan to meet capital needs 63
VII. Development directions 65
Conclusion 66
Bibliography: 68