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What is luxury?
| разное, Английский язык Объем работы: 7 стр. Год сдачи: 2012 Стоимость: 300 руб. Просмотров: 521 | Не подходит работа? |
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It is clear that the term luxury has different meanings for each of us. But one rule is universal: luxury is something bigger, than we expect from life. It is that " little" which distinguishes us from the others, "the highlight" which is making us beautiful, unique, successful and those who are envied. It can cost huge money, and can cost nothing, as it is not important how much luxury costs, it is important what it means for us.
However the concept that luxury is bought exclusively with the demonstrative purpose disappears, when we compare, for example, features of a lipstick: outwardly differences will be imperceptible and even the price will be similar, but in the basis of purchases there will be different motives. There is something more in possession of a luxurious product, than the desire to make impression on others. Those goods, which usage influences the self-esteem and self-respect of the consumers are tenf to be called luxurious. And every economic calculation in the luxury business is probably based on psychology.
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