ZMET analysis

Introduction
ZMET – what is it?
History
Advantages and disadvantages
Examples

How can we attract customers who see everything differently?
- A wide variety of items on shelves in supermarkets;
- People do not think rationally about what they buy;
- Introduction of 17000 new products a year.

ZMET has been used in academic and not-for-profit environments to study a range of topics including the experience of attending a county fair, mountain biking, how women recover from substance abuse, the relationship between video game players and their avatars, how Americans are dealing with the economic crisis, and the value of an insight in the workplace.