Маркетинговые стратегии компании Unistream на рынке денежных переводов (на англ.языке)

I Introduction 2
II Literature review 5
1 Marketing Strategy. The low-cost marketing strategy 5
2 Marketing Strategies on the money transfer market 17
3 A Brief History of the money transfers 25
4 The UNISTREAM Cyprus the money transfers marketing campaigns and the campaigns of the competitors 32
5 Aims and objectives 38
III Methodology 39
1 Methods of data collection 39
2 The marketing researches of the other companies 40
IV Analysis of data/results 41
1 Statistics of Central Bank of Cyprus and figures 41
2 Analysis of the Data gathered from the market 43
3 Competitive advantage 49
4 Reasons for implementation of low-cost marketing 50
5 SWOT analyses 51
V Conclusions and recommendations 52
1 Summarize introduction 52
2 Conclusion about hypothesis 53
3 Recommendations on possible marketing actions when the economy of Cyprus will be recovered 54
Bibliography 57